Herstatt, C. and von Hippel, E., ‘Developing New Products via the Lead User Method: a Case Study in a Low-tech Field’, Journal of Product Innovation Management, 9:3, September 1992, 213-221.
Guadagni, Peter M. and Little, John D.C., ‘When and what to buy: a nested logit model of Coffee purchase’, Sloan School of Management Working Paper 1919-87, MIT, Cambridge, Massachusetts, 1987.
Reviews
There are no reviews yet.