McLuhan, Marshall, Understanding Media, Routledge, 1964.
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‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12
McLuhan
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