McLuhan, Marshall, Understanding Media, Routledge, 1964.
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
Anderson, Eugene W. and Sullivan, Mary W., ?The Antecedents and Consequences of Customer Satisfaction for Firms?, Marketing Science, Vol. 12, No. 2, Spring 1993, pp. 125-143.
McLuhan
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