McLuhan, Marshall, Understanding Media, Routledge, 1964.
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Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
McLuhan
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