McLuhan, Marshall, Understanding Media, Routledge, 1964.
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Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986
Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
McLuhan
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