McLuhan, Marshall, Understanding Media, Routledge, 1964.
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Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
McLuhan
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