McLuhan, Marshall, Understanding Media, Routledge, 1964.
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McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986
Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Blattberg, Robert and Deighton, John, ?Interactive Marketing: Exploiting the Age of Adressability?, Sloan Management Review, Fall 1991, Vol 33, No.1, pp. 5-14.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
McLuhan
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