McLuhan, Marshall, Understanding Media, Routledge, 1964.
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Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995
Alberts, G.P., ‘Relatiemarketing introduceert techniek in marketingcommunicatie’, Bedrijfskundig Vakblad, 7de jaargang, nr 2, april 1995, pp.21-25
Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
McLuhan
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