Postma, Paul, Postma over Marketing, Management Bibliotheek, Amsterdam, .
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‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
Blattberg, Robert and Deighton, John, ?Interactive Marketing: Exploiting the Age of Adressability?, Sloan Management Review, Fall 1991, Vol 33, No.1, pp. 5-14.
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