Postma, Paul, Postma over Marketing, Management Bibliotheek, Amsterdam, .
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Ambler, Tim, ‘How Much of Brand Equity is explained by Trust’, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd.html
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Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
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Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
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