Postma, Paul, Postma over Marketing, Management Bibliotheek, Amsterdam, .
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Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
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Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
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