Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
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Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
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