Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
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Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
Alberts, G.P., ‘Relatiemarketing introduceert techniek in marketingcommunicatie’, Bedrijfskundig Vakblad, 7de jaargang, nr 2, april 1995, pp.21-25
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