Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
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Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
Alberts, G.P., ‘Relatiemarketing introduceert techniek in marketingcommunicatie’, Bedrijfskundig Vakblad, 7de jaargang, nr 2, april 1995, pp.21-25
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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