Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
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Alberts, G.P., ‘Relatiemarketing introduceert techniek in marketingcommunicatie’, Bedrijfskundig Vakblad, 7de jaargang, nr 2, april 1995, pp.21-25
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Lazer, William, LaBarbera, Priscilla, MacMachlan, James M. and Smith, Allen E., Marketing 2000 and Beyond, American Marketing Association, Chicago, Illinois, 1990.
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
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