Haeckel, Stephan H., ‘Managing the information-intensive firm of 2001’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.
Han,Jiawei, Cai, Yandong and Cercone, Nick, ‘Knowledge Discovery in Databases: An Attribute-Oriented Approach’, Proceedings of the 1992 International Conference on Very Large Databases, VLDB ’92, Vancouver, Canada, August 1992, pp. 547-559.
Hoptroff, Richard G., ‘The Principles and Practice of Time Series Forecasting and Business Modelling Using Neural Nets’, Neural Computing Applications, Vol. 1, No. 1, 1992.
Higby, Mary A. And Farah, Badie N., ‘ The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms’, Information and Management, Vol. 20, 1991, pp. 29-35.
Reviews
There are no reviews yet.