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  Baker

  Baker, M.J., Buttery, E.A., and Richter-Buttery, E.M., ‘Relationship Marketing in Three Dimensions’, Journal of Interactive Marketing, Volume 12, Number 4, Autumn 1998, pp. 47-62.

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  Baker

  Baker, William E. and Sinkula, James M., ‘The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance’, Journal of the Academy of Marketing Science, Vol. 27, No. 4, 1999, pp. 411-427.

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  Bakos

  Bakos, Yannis and Brynjolfsson, Erik, ‘Organizational Partnerships and the Virtual Corporation’, Chapter 4 in Information Technology and Industrial Competitveness – How Information Shapes Competition, Kluwer Academic Publishers, 1997.

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  Balakrishnan

  Balakrishnan, Karthik and Honavar, Vasant, ‘Intelligent Diagnosis Systems’, Technical Report, Artificial Intelligence Research Group, Department of Computer Science, Iowa State University

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  Balasubramanian

  Balasubramanian, Sridhar, Krishnan, Vish V. and Sawhney, Mohanbir, ‘New Offering Realization in the Networked Digital Environment’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 310-338.

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