Our knowledge library.

  • Shao

    Shao, Alan T., Shao, Lawrence P. and Shao, Dale H., ?Are Global Markets with Standardized Advertising Campaigns Feasible?, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994b, pp. 195-207

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  • Shapiro

    Shapiro, Carl and Varian, Hal R., Information Rules – A Strategic Guide to the Network Economy, Harvard Business School Press, Boston, Massachusetts, 1999.

    DIGITALE MAATSCHAPPIJ Add to cart
  • Shapiro

    Shapiro, Benson P., Rangan, Kasturi V., Moriarty, Rowland T. and Ross, Elliot B., ‘Manage Customers for Profits (Not Just Sales), Harvard Business Review, September-Octobre 1987, pp. 1-9

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  • Shapiro

    Shapiro, Eileen C., FAD Surfing in the Boardroom – Reclaiming the Courage to Manage in the Age of Instant Answers, Addison-Wesley Publishing Company, Reading, Massachusetts, 1995.

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  • Sharot

    Sharot, Tali, The Influential Mind, What the brain reveals about our power to change others, Abacus, New York, 2017

    VAARDIGHEDEN Add to cart
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