Our knowledge library.

Showing 1956–1960 of 2366 results

• Add to cart

  Sharrow

  Sharrow, Craig M., ‘A Database Primer – Increasing Marketing Effectiveness thru Analysis, Plannin and Targeting’, White paper, Sharrow Davies Townsend, avail. At http:\www.dnai.com/~sharrow/db_mktg.html

  Uncategorized Add to cart
• Add to cart

  Shaw

  Shaw, Michael J., Subramaniam, Chandrasekar, Tan, Gek Woo and Welge, Michael E., ‘Knowledge Management and Datamining for Marketing’, Decision Support Systems, Vol. 31, 2001, pp. 127-137.

  Uncategorized Add to cart
• Add to cart

  Shaw

  Shaw, Mildred L.G. and Gaines, Brian R., ‘Comparing Conceptual Structures: Consensus, Conflict, Correspondence and Contrast’, Working Paper, Knowledge Science Institute, University of Calgary

  Uncategorized Add to cart
• Add to cart

  Shaw

  Shaw, Bob, ‘Future Proofing Your CASM Investment’, in: Emerging Information Technologies – A Marketing Opportunity, eds. McDonald, M., Hewson, W. and Wilson, H., HCG Publications, pp.35-31

  Uncategorized Add to cart
• Add to cart

  Shaw

  Shaw, Eleanor, “Marketing through alliances and networks”, in: Marketing Changes, Hart, Susan, eds., Thomson Learning, London, 2003, pp. 147- 170.

  Uncategorized Add to cart