Our knowledge library.

  • Berson

    Berson, Alex and Smith, Stephen, Datawarehousing, Datamining en OLAP, Academic Service, Schoonhoven, 1997.

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  • Bertels

    Bertels, C.P. and Nauta, D., Inleiding tot het modelbegrip, De Haan, Bussum, 1969.

    WETENSCHAP + ONDERZOEKSMETHODEN Add to cart
  • Berthon

    Berthon, Pierre, Hulbert, James M. and Pitt, Leyland, ?Brand Management Prognostications?, Sloan Management Review, Winter 1999, pp. 53-65.

    MARKETING-COMMUNICATIE Add to cart
  • Berthon

    Berthon, Pierre, Lane, Nikala, Pitt, Leyland and Watson, Richard T., ?The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assesment of Opportunities?, Journal of Marketing Management, Vol. 14, 1998, pp. 691-704.

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  • Berthon

    Berthon, Pierre, Pitt, Leyland F. and Ewing, Michael T., ‘Corrolaries of the Collective: The Influence of Organizational Culture and Memory Development on Perceived Decision Making Context’, Journal of the Academy of Marketing Science, Vol. 29, No. 2, 2001, pp. 135-150.

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