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  Wu

  Wu, Tim, The Master Switch – The Rise and Fall of Information Enterprises, Atlantic Books, London, 2010.

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  Wunderman

  Wunderman, Lester, ‘Interactive Communications – The Dream and the Reality’, Journal of Direct Marketing, Vol. 8, No. 3, Summer 1994, pp. 74-77.

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  Wurman

  Wurman, Richard Saul, Information Anxiety – What to do when information doesn’t tell you what you need to know, Pan Books, London, 1987.

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  Wurtz

  Wurtz, Wil, ‘Checklist: de aanschaf van een marketinginginformatiesysteem’, Tijdschrift voor Marketing, May 1993, pp. 47-48

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  Wyner

  Wyner, Gordon A., ‘Customer Relationship Measurement’, Marketing Research, Summer 1999, pp. 39-41.

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