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    Yoon

    Yoon, Jong P., Kerschberg, Larry, ‘A Framework for Knowledge Discovery and Evolution in Databases’ , Technical Report, School of Information Technology and Engineering, George Mason University, January 1993.

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    Yorke

    Yorke, D.A., ‘Developing an Interactive Approach to the Marketing of Professional Services’ in: Understanding Business Markets: Interaction, Relationships and Networks, Ford, David (eds.), The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.

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    Young

    Young, Miles, ‘Direct Response Television’, Journal of Targeting, Measurement and Analysis for Marketing, pp.125-135.

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    Young

    Young, Lawrence F., ‘A Corporate Strategy for Decision Support Systems’, in: Decision Support Systems – Putting Theory into Practice, eds. Sprague, R.H. abd Watson, Hugh H., Prentice Hall, pp. 155-161

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    Young

    Young, Shirley, Leland, Ott and Barbara Feigin, ?Some Practical Considerations in Market Segmentation?, Journal of Marketing Research, Vol. XV., August 1978, pp. 405-412

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