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    Blattberg

    Blattberg, Robert C., Kim, Byung D. and Ye, Jianming, ‘Large-Scale Databases: The New Marketing Challenge’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994, pp. 173-203.

    DATABASE MARKETING - LIST MANAGEMENT Add to cart
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    Blattberg

    Blattberg, Robert C. and Glazer, Rashi, Little, J.D.C., ‘Introduction to the Marketing Information Revolution’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994, pp. 1-8.

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    Blattberg

    Blattberg, Robert C. and Hoch, Stephen J., ‘Database Models and Managerial Intuition: 50% Model and 50% Manager’, Management Science, Vol. 36, 1990, pp. 887-899.

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    Blattberg

    Blattberg, Robert C., Getz, Gary and Thomas, Jacquelyn S., Customer Equity – Building and Managing Relationships as Valuable Assets, Harvard Business School Press, Boston, Massachusetts, 2001.

    CUSTOMER EXPERIENCE + CUSTOMER VALUE Add to cart
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    Blattberg

    Blattberg, Robert C. and Sen, Subrata K., ‘Market Segments and Stochastic Brand Choice Models’, Journal of Marketing Research, Vol. XIII, February 1976, pp. 34-45

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