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  Bloom

  Bloom, Paul N., Adler, Robert and Milne, George R., ‘Indentifying the Legal and Ethical Risks and Costs of Using New Information Technologies to Support Marketing Programs’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994, pp. 289-305.

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  Bloom

  Bloom, Howard, The Lucifer Principle – A Scientific Expedition into the Forces of History, Atlantic Montly Press, New York, 1995.

  WETENSCHAP + ONDERZOEKSMETHODEN Add to cart
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  Bloom

  Bloom, Paul N., Milne, George R. and Adler, Robert, ?Avoiding Misuse of New Information Technologies: Legal and Societal Considerations?, Journal of Marketing, Vol. 58, January 1994, pp. 98-110

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  Bloomfield

  Bloomfield, Brian P., Coombs, Rod, Knights, David and Littler, Dale, Information Technology and Organization – Strategies, Networks and Integration, Oxford University Press, Oxford, 2000.

  INFORMATIE BESTUURLIJK Add to cart
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  Boardman

  Boardman, Anthony A. and Vining, Aidan R., ‘Defining Your Business Using Product-Customer Matrices’, Longe Range Planning, Vol. 29, No. 1, 1996, pp.38-48.

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