MARKETING-COMMUNICATIE

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  Aaker

  Aaker, David A. and Joachimsthaler, Erich, ?The Lure of Global Branding?, Harvard Business Review, November-Decmber 1999, pp. 137-144.

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  Achrol

  Achrol, Ravi S. and Kotler, Philip, Marketing in the Network Economy, Journal of Marketing, Vol. 63, Special Issue 1999, pp. 146-163.

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  Albaum

  Albaum, Gerald, What is Marketing ? A Comment on Marketing is.., Journal of the Academy of Marketing Science, Vol. 20, Nr. 4, 1992, pp. 313-316.

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  Alberts

  Alberts, G.P., Relatiemarketing introduceert techniek in marketingcommunicatie, Bedrijfskundig Vakblad, 7de jaargang, nr 2, april 1995, pp.21-25

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  Alharbi

  AlHarbi, Ahmed, Heavin, Ciara and Carton, Fergal, Improving customer oriented decision making through the customer interaction approach, Journal of Decision Systems, Vol. 25, No. 51, pp. 50-63, 2016

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