MARKETING-COMMUNICATIE

Showing 61–65 of 86 results

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  Lazer

  Lazer, William, LaBarbera, Priscilla, MacMachlan, James M. and Smith, Allen E., Marketing 2000 and Beyond, American Marketing Association, Chicago, Illinois, 1990.

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  Longinotti-Buitoni

  Longinotti-Buitoni, Gian Luigi, Selling Dreams – How to make products irrestible, Simon & Schuster, New York, 1999.

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  McKenna

  McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986

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  McKenna

  McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997

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  McLuhan

  McLuhan, Marshall, Understanding Media, Routledge, 1964.

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