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  Gupta

  Gupta, Ashok K., Raj, S.P. and Wilemon, David, ‘A Model for Studying R&D-Marketing Interface in the Product Innovation Process’, Journal of Marketing, 50, April 1986, pp. 7-17

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  Gupta

  Gupta, Ashok K. and Wilemon, David L., ‘Accelerating the Development of Technology-Based New Products’, California Management Review, Vol. 32, No. 2, Winter 1990, pp. 24-44

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  Gupta

  Gupta, Ashok K., Brockoff, Klaus and Weisenfeld, Ursula, ‘Making Trade-Offs in the New Product Development Process: A German/US Comparison’, Journal of Product Innovation Management, 9, 1992, pp. 11-18

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  Gutierrez

  Gutierrez, Oscar, ‘Experimental Techniques for Information Requirements Analysis’, Information & Management, 16, 1989, pp. 31-43

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  Gwinner

  Gwinner, Kevin P., Gremier, Dwayne D. and Bitner, Mary Jo, ‘Relational Benefits in Services Industries: The Customer’s Perspective’, Journal of the Academy of Marketing Science, Vol. 26, No. 2, 1998, pp. 101-114.

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