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  Humphreys

  Humphreys, Ashlee and Kent Grayson, ‘The Intersecting Roles of Consumer and Producer: A critical Perspective on Co-production, Co-creation and Prosumption’, Sociology Compass, 2008, pp 1-18.

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  Hunt

  Hunt, Shelby D., Marketing Theory – Conceptual Foundations of Research in Marketing, Grid Inc., Columbus, Ohio, 1976.

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  Hunt

  Hunt, Shelby D., ‘Competiting Through Relationships: Grounding Relationship Marketing in Resource-Advantage Theory’, Journal of Marketing Management, Vol. 13, 1997, pp. 431-445.

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  Hunt

  Hunt, Shelby D., ‘Marketing is’, Journal of the Academy of Marketing Science, Vol. 20, No. 4, 1992, pp. 301-311.

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  Hunt

  Hunt, Shelby D., ‘The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory’, Journal of the Academy of Marketing Science, Vol. 27, No. 2, 1999, pp 144-159.

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