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  • Hunt

    Hunt, Shelby D., ‘General Theories and the Fundamental Explananda of Marketing’, Journal of Marketing, Vol. 47, Fall 1983, pp. 9-17.

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  • Iacobucci

    Iacobucci, Dawn, ‘Interactive Marketing and the Meganet’, Journal of Interactive Marketing, Vol. 12, No. 1, Winter 1998, pp. 5-16.

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  • Iansiti

    Iansiti, Marco and MacCormack, Alan, ?Developing Products on Internet Time – In today?s turbulent environment, more and more companies need a development process that embraces change, not one that resists it?, Harvard Business Review, September-October 1997, pp. 108-117

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  • Iansiti

    Iansiti, Marco and MacCormack, Alan, ‘Developing Products on Internet Time’, in: Creating Value in the Network Economy, ed. Tapscott, Don, Harvard Business Review Book, 1999, pp. 91-106

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  • IBM

    IBM, ‘Data Mining: Extending the Information Warehouse Framework’, White Paper, IBM Corporation, 1995.

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