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Showing 841–845 of 1446 results

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  Marn

  Marn, Michael V. and Rosiello, Robert L., ‘Managing Price, Gaining Profit’, Harvard Business Review, September-October 1992, pp. 84-94

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  Martin

  Martin, Claude R. and Wright, Roger L., ‘Profit-Oriented Data Analysis for Market Segmentation: An Alternative to AID’, Journal of Marketing Research, Vol. XI (August 1974), pp. 237-242

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  Masaki

  Masaki, Grace, Walls, Joseph and Stockman, John, ?Hypermedia EIS and the World Wide Web?, Proceedings of the 28th Annual Hawaii International Conference on System Sciences, 1995, pp. 140-149

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  Mason

  Mason, Charlotte H. and Perreault, William D., ‘Collinearity, Power, and Interpretation of Multiple Regression Analysis’, Journal of Marketing Research, Vol. 28, August 1991, pp. 268-280

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  Mason

  Mason, Paul, ‘Relationship Marketing – A Role for EPOS’, in: Emerging Information Technologies – A Marketing Opportunity, eds. McDonald, M., Hewson, W. and Wilson, H., HCG Publications, pp.65-68

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