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  McKenna

  McKenna, Regis, ‘Real-Time Marketing’, Harvard Business Review, July-August 1995, pp. 87-95.

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  McKenna

  McKenna, Regis, Real-Time – Preparing For the Age of The Never Satisfied Customer, Harvard Business School Press, Boston, Massachusetts, 1997.

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  McKenna

  McKenna, Regis, ‘Real-Time Marketing’, in: Creating Value in the Network Economy, ed. Tapscott, Don, Harvard Business Review Book, 1999, pp. 145-158

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  McKergow

  McKergow, Mark, ‘Complexity Science and Management: What’s in it for Business’, Longe Range Planning, Vol. 29, No. 5, October 1996, pp. 721-727.

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  McLeod

  McLeod, Raymond, Management Information Systems – A Study of Computer-based Information Systems, MacMillan Publishing Company, New York, 1990.

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