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  Parasuraman

  Parasuraman, A. and Grewal, Dhruv, ‘Serving Customers and Consumers Effectively in the Twenty-First Century: A Conceptual Framework and Overview’, Journal of the Academy of Marketing Science, Vol. 28, No. 1, 2000, pp. 9-16.

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  Park

  Park, Kihong and Carter, Bob, ‘On the Effectiveness of Genetic Search in Combinatorial Optimization’, Proceedings of the 10th ACM Symposium on Applied Computing, Genetic Algorithms and Optimization Track, February 1995.

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  Parker

  Parker, Marilyn M. and Benson, Robert J., Information Economics – Linking Business Performance to Information Technology, Prentice Hall, Englewood Cliffs, 1988.

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  Parnaby

  Parnaby, J., ‘Designing Effective Organizations’, IJTM, Vol. 1/2, 1991, pp. 16-31

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  Parsons

  Parsons, Gregory L., ‘Information Technology: A New Competitive Weapon’, Sloan Management Review, Fall 1983, pp. 3-14.

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