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    Blattberg

    Blattberg, Robert C. and Glazer, Rashi, ‘Marketing in the Information Revolution’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994, pp. 9-29.

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    Blattberg

    Blattberg, Robert C. and Sen, Subrata K., ‘Market Segments and Stochastic Brand Choice Models’, Journal of Marketing Research, Vol. XIII, February 1976, pp. 34-45

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    Blattberg

    Blattberg, Robert C., Buesing, Thomas, Peacock, Peter and Sen, Subrata, ‘Identifying the Deal Prone Segment’, Journal of Marketing Research, Vol. XV, August 1978, pp. 369-377

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    Blattberg

    Blattberg, Robert C. and Glazer, Rashi, Little, J.D.C., ‘Introduction to the Marketing Information Revolution’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994, pp. 1-8.

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    Blattberg

    Blattberg, Robert C. and Hoch, Stephen J., ‘Database Models and Managerial Intuition: 50% Model and 50% Manager’, Management Science, Vol. 36, 1990, pp. 887-899.

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