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  Pralahad

  Pralahad, C.K. and Krishnan, M.S., ?The New Meaning of Quality in the Information Age?, Harvard Business Review, September-October 1999, pp. 109-118.

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  Prem

  Prem, Erich, ‘Understanding and Self-Organization: What can the speaking lion tell us’, Technical Report TR-93-14, Osterreichisches Forschungsinstitut for Artificial Intelligence, Austria, 1993.

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  Pride

  Pride, William M. and Ferrel, O.C., Marketing, Basic Concepts and Decisions, Houghton Mifflin Company, Boston, 1987.

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  Prince

  Prince, Frank, Howe, Carl D. and Cussen, Meaghan, ?Beyond Management Tools?, The Forrester Report, January 2000.

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  Product

  Coates, David, Doherty, Neil and Alan French, ‘The New Multivariate Jungle: Computer intensive Methods in Database Marketing’, in: Quantitative Methods in Marketing, eds. Hooley, Graham.J and Hussey, Michael K., Academic Press, London, 1994, p 207-220.

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