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  Provost

  Provost, Foster, Fawcett, Tom, ‘Data Science and its Relationship to Big Data and Data-Driven Decision Making’, Big Data, Vol. 1, No. 1, March 2013, pp. 51-59.

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  Pruden

  Pruden, Douglas R. and Vavra, Terry G., ‘Customer Research, Not Marketing Research – The Needed Evolution in Marketing Research is respecting Relationships With Customers’, Marketing Research, Summer 2000, pp. 14-19.

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  Qualman

  Qualman, Erik, Socialnomics – How Social Media Transforms The Way We Live an Do Business, John Wiley & Sons, New Jersey, 2009.

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  Quelch

  Quelch, John A. and Klein, Lisa R., ‘The Internet and International Marketing’, Sloan Management Review, Spring 1996, pp. 60-75.

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