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    Ram

    Ram, Aswin and Santamaria, Juan Carlos, ‘Continuous Case-Based Reasoning’, Proceedings of the AAAI-93 Workshop on Case-Based Reasoning, Washington DC, July 1993, pp. 86-93.

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    Raman

    Raman, Pradeep, ‘Case-Based Reasoning: An Implemented Methodology’, MCSE Design Project Report, Auburn University

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    Rangaswamy

    Rangaswamy, Arvind, Burke, Raymond R., Eliashberg, Jehoshua, Wind, Jerry, ‘Expert Systems for Marketing’ , Technical Report, The Wharton School, University of Pennsylvania, October 1987.

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    Rao

    Rao, Vithala R. and Steckel, Joel H., ‘Selecting, Evaluating, and Updating Prospects in Direct Mail Marketing’, Working Paper MARK-94-11, Leonard N. Stern School of Business, New York University, 1994.

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    Rappaport

    Rappaport, Stephen D., The Digital Metrics Field Guide ? the definitive reference for brands using the web, social media, mobile media or E-mail, BIS publishers, Amsterdam, 2014.

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