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  Richardson

  Richardson, Lee W., ?Return-on-Marketing-Investment: A Practical Aid to Marketing Decision Making?, Journal of Targeting, Measurement and Analysis for Marketing, ??

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  Richardson

  Richardson, George B., ?Competition, Innovation and Increasing Returns?, DRUID Working Paper No. 96-10, July 1996

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  Riezebos

  Riezebos, H.J., ?Merkwaarde vanuit een concurrentieperspectief?, Tijdschrift voor Marketing, September 1994, pp. 26-31

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  Ritchie

  Ritchie, Ian, ?Hypertext: Navigating the Information Explosion?, in: Emerging Information Technologies – A Marketing Opportunity, eds. McDonald, M., Hewson, W. and Wilson, H., HCG Publications, pp. 217-221

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  Roberts

  Roberts, Mary Lou and Berger, Paul D., Direct Marketing Management, Prentice Hall, Englewood Cliffs, 1989.

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