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  Roberts

  Roberts, Edward B., ‘Strategic Transformation and the Succes of High Technology Companies’, IJTM, Special Publication on the Role of Technology in Corparate Policy, 1991, pp. 59-80

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  Roberts

  Roberts, Mary Lou, ‘Expanding the Role of the Direct Marketing Database’, Journal of Direct Marketing, Vol. 11, No. 4, Fall 1997, pp. 26-35.

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  Roberts

  Roberts, John H., ‘Developing New Rules for New Markets’, Journal of the Academy of Marketing Science, Vol. 28. No. 1, 2000, pp. 31-44.

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  Robertson

  Robertson, David and Ulrich, Karl, ‘Planning for Product Platforms’, Sloan Management Review, Summer 1998, pp. 19-31.

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  Robey

  Robey, Daniel, ?Theorie?n die tegenstrijdigheid verklaren – een verklaring voor de tegenstrijdige gevolgen van informatietechnologie voor organisaties?, Informatie, Jaargang 37, 1996, pp. 718-727.

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