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  Rockart

  Rockart, John F., Earl, Michael J. and Ross, Jeanne W., ‘The New IT Organization: Eight Imperatives’, CRIM Working Paper 96-3, Centre for Research in Information Management, London Business School, 1996.

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  Rockart

  Rockart, J.F. and Scott Morton, M.S., ?Implications of Changes in Information Technology for Corporate Strategy?, Interfaces, Vol. 14, January-February 1984, pp. 84-95.

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  Roest

  Roest, Henk and Koelemeijer, Kitty, ‘Framing Perceived Service Quality and Related Constructs – A Multilevel Approach’, Working Paper, Department of Marketing and Market Research, Tilburg University

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  Roest

  Roest, Henk, and Pieters, Rik, ‘Continu verantwoordelijk voor klantwaarde: de veranderende functie van dienstenmarketing’, in: Frambach, Ruud and Poiesz, Theo, (eds.), Trends in Marketing, Samson, Alphen aan den Rijn, 1999, pp. 13-25.

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  Rogers

  Rogers, Everett M., The diffusion of innovations, third edition, The Free Press, New York, 1983.

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