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  Schiller

  Schiller, Herbert I., ‘The Global Information Highway: Project for an Ungovernable World’, in: Resisting the Virtual Life – The Culture and Politics of Information, eds. Brook, James and Boal, Iain A., City Lights, San Francisco, 1995, pp. 17-35.

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  Schmies

  Schmies, Claudia and Wildner, Raimund, ?Advertising Quality and Market Share: Model-supported Analysis of A Connection?, ESOMAR Symposium ?Information Based Decision Making in Marketing: Reconciling the needs and interest of decision makers, data collectors and data providers?, Paris, 17-19 November, 1993

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  Schmitt

  Schmitt, R., ‘Succesful corporate R&D’, Havard Business Review, May-June 1985, p. 124-128.

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  Schmitz

  Schmitz, John, ‘Expert Systems for scanner data in practice’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.

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  Schnedler

  Schnedler, David E., ‘Using Strategic Market Models to Predict Customer Behavior’, Sloan Management Review, Spring 1996, pp. 85-92.

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