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  Wilkins

  Wilkins, Jeff, ‘Understanding Knowledge Assets: Towards a New Framework’, Unpublished Paper, Information Systems Laboratory, Department of Electrical Engineering, Stanford University

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  Wilkinson

  Wilkinson, A., ‘Developing an Expert Sstem on Project Evaluation’, R&D Management, 21,3, 1991, pp. 207-213

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  Willcocks

  Willcocks, Leslie,’Making IT strategy succeed: creating a strategic alliance between IT and the business’, Journal of Information Technology, 7, 1992, pp. 57-61

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  Wilson

  Wilson, Hugh N. and McDonald, Malcolm H.B., ‘Computer Aided Marketing Planning: The Experience of Early Adopters’, Journal of Marketing Management, Vol. 12, 1996, pp. 391-416.

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  Wind

  Wind, Yoram, ‘Issues and Advances in Market Segmentation Research’, Journal of Marketing Research, Vol 15, August 1978, pp. 317-337

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