Uncategorized

Showing 1396–1400 of 1446 results

• Add to cart

  Wind

  Wind, Jerry, and Mahajan, Vijay, Digital Marketing – Global Strategies From the World’s Leading Experts, John Wiley & Sons, New York, 2001.

  Uncategorized Add to cart
• Add to cart

  Wind

  Wind, Jerry, and Mahajan, Vijay, ‘The Challenge of Digital Marketing’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 3-25.

  Uncategorized Add to cart
• Add to cart

  Wind

  Wind, Jerry and Rangaswamy, Arvind, ‘Customerization: The Next Revolution in Mass Customization’, Journal of Interactive Marketing, Vol. 15, No. 1, Winter 2001, pp. 13-32.

  Uncategorized Add to cart
• Add to cart

  Winer

  Winer, Russell S., Deighton, John, Gupta, Sunil, Johnson, Eric J., Mellers, Barbara, Morwitz, Vicki G., O’Guinn, Thomas, Rangaswmy, Arvind, and Sawyer, Alan G., ‘Choice in Computer-Mediated Environments’, Marketing Letters, Vol. 8, No.3, 1997, pp. 287-296.

  Uncategorized Add to cart
• Add to cart

  Winer

  Winer, Russell S., ‘Experimentation in the 21st Century: The Importance of External Validity’, Journal of the Academy of Marketing Science, Vol. 27, No. 3, 1999, pp. 349-358.

  Uncategorized Add to cart