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  Wurman

  Wurman, Richard Saul, Information Anxiety – What to do when information doesn’t tell you what you need to know, Pan Books, London, 1987.

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  Wurtz

  Wurtz, Wil, ‘Checklist: de aanschaf van een marketinginginformatiesysteem’, Tijdschrift voor Marketing, May 1993, pp. 47-48

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  Wyner

  Wyner, Gordon A., ‘Customer Relationship Measurement’, Marketing Research, Summer 1999, pp. 39-41.

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  Wyner

  Wyner, Gordon A., ‘Customer Selection – Attracting the Right Customers for Your Business Design’, Marketing Research, Spring 2000, pp. 42- 44.

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  Yadav

  Yadav, Surya B. and Khazanchi, Depak, ‘Subjective understanding in strategic decision making – an information systems perspective’, Decision Support Systems 8, 1992, pp. 55-71

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