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  Deshpande

  Deshpande, Rohit and Zaltman, Gerald, ‘Factors Influencing the Use of Market Research Information: A Path Analysis’, Journal of Marketing Research, Vol. XIX, Februari 1982, pp. 14-31.

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  Deshpande

  Deshpande, Rohit and Zaltman, Gerald, ‘A Comparision of Factors Affecting Researcher and Manager Perceptions of Market Research Use’, Journal of Marketing Research, Vol. XXI, Februari 1984, pp. 32-38.

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  Dessart

  Dessart, Laurence, Veloutsou Cleopatra, and Morgan-Thomas, Anna, ‘Consumer Engagement in online brand Communities: a Socal Media Perspective’, Journal of Product and Brand Management, Vol. 24, No. 1, 2015, pp. 28-42.

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  Dhebar

  Dhebar, Anirudh, ?Speeding High-Tech Producer, Meet the Balking Consumer?, Sloan Management Review, Winter 1996, pp. 37-49.

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  Dholakia

  Dholakia, Utpal Paul, and Bagozzi, Richard P., ‘Consumer Behavior in Digital Environments’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 163-200.

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