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    Frambach

    Frambach, Ruud and Poiesz, Theo, Trends in Marketing, Samson, Alphen aan den Rijn, 1999.

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    Frank

    Frank, Ronald E., ‘Market Segmentation Research: Findings and Implications’, in: Applications of the Sciences in Marketing Management, eds. Bass, Frank M., King, Charles W. and Pessimier, Edgar A., John Wiley and Sons

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    Franzen

    Franzen, Giep, ?Reclame: Geloofshandeling of verkoopinstrument?, Oratie Universiteit van Amsterdam, 16 september 1994, ook als: GVR Monografie, Genootschap voor Reclame, 1994.

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    Frazer-Robinson

    Frazer-Robinson, John, Customer-Driven Marketing – The Ideal Way to Increased Profits through Marketing, Sales and Service Improvement, Kogan Page, London, 1997.

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    Freedman

    Freedman, David H., ‘Is Management Still a Science ? The Old Scientific Management was about ensuring control. The New will be about making sense out of chaos’, Harvard Business Review, November-December 1992, pp. 26-38.

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