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  Gorski

  Gorski, Debbie, ‘Text Management Packages: Helping the Marketer to Understand Market and Competitive Activity’, Journal of Targeting, Measurement and Analysis for Marketing, pp. 261-264

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  Gorski

  Gorski, Debbie, ‘Sales and Marketing Systems – A Real Way To Achieve Competitive Advantage’, in: Emerging Information Technologies – A Marketing Opportunity, eds. McDonald, M., Hewson, W. and Wilson, H., HCG Publications, pp.18-23

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  Gorski

  Gorski, Debbie, ‘Database Marketing Software Review’, The Journal of Database Marketing, Vol. 1, No. 1, pp. 91-95

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  Gorski

  Gorski, Debbie, ‘Software Review: Leading edge data analysis techniques and systems for database marketing’, The Journal of Database Marketing, Vol. 1, No. 4, pp. 375-382

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  Gorski

  Gorski, Debbie, ‘Telemarketing Packages: Systems to Support a Newly Emerging Distribution Channel’, Journal of Targeting, Measurement and Analysis for Marketing, pp. 79-83

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