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    Groller

    Groller, Eduard, Interactive Exploration of Dynamical Systems, Technical Report No. 66, Institute of Computer Graphics, Technical University of Vienna.

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    Gronhaug

    Gronhaug, Kjell, and Olson, Olov, “Action research and knowledge creation: merits and challenges”, Qualitative Market Research, Vol. 2, No. 1, 1999, pp. 6-14.

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    Gronroos

    Gronroos, Christian, ‘From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing’, Key-Note Paper, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd.html

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    Gronroos

    Gronroos, Christian, Service Management and Marketing – Managing the Moments of Truth in Service Competition, Lexington Books, San Francisco, 1990.

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    Groosman

    Groosman, L.E., ‘Ik zie, ik zie, wat jij niet ziet (maar het is groen)’, in: Organisatie, Besturing en Informatie – Ontwikkeling van Theorie en Praktijk, eds. Oonincx, J.A.M., Ribbers, P.M.A. and Takkenberg, C.A.Th., Samson Bedrijfsinformatie, Alphen a/d Rijn-Diegem, 1996, pp. 39-52.

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