Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Bonoma
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