Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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