Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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Lazer, William, LaBarbera, Priscilla, MacMachlan, James M. and Smith, Allen E., Marketing 2000 and Beyond, American Marketing Association, Chicago, Illinois, 1990.
Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
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